Evaluation 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

The logo for both the website and double page spread stick with the convention where the logo is positioned at the top. We have included the logo at the top of the page, where it is easily noticed and then portrays the importance of a title. The colour of the logo contrasts against the dark black background as the logo is a bright firey orange which is also suitable for the title ‘IGNITE’. For the website we have focused on itv.com. The logos are both positioned at the top, in bright colours that stand out and is clear for the audience to see. With the newspaper advertisement we have positioned the logo in the middle of the page, however, we have stuck to the house style, of using the same colours and logo as the two other products. This makes the logo more recognisable to the audiences and professionalises the channel itself, into being organised and branded. The logo also conjoins with the subtitle ‘Setting your passion for entertainment alight’, this, again, is used on all three products, using the same font style, size and colour. It is also positioned directly under the main logo.

All 3 products follow the same house style as all the colours, font styles and sizes are fairly similar throughout. The products include a dark background with white text to stand out, however, the main colour that is visible is orange. This is because the logo ‘IGNITE’ is fierce and powerful, therefore, we felt as though fire colours such as red, yellow and orange would fit suitably. We also included a flame boarder around the edges of all three tasks to make the three tasks more bold and eye catching.

Completing the trailers page of the website

We have completed the last page of website, and overall have now completed the entire site. We are extremely happy with the final product, because we believe that it represents our brand effectively towards our intended target audience.

The final page uses the aspects of logo, mantra, navigation links and social networking bar because these were locked to all pages and this ensures that the entire website is consistent for the purpose of appearing as professional towards the audience. The actual page itself consists of a heading that says ‘latest trailers’, with this being in the consistent orange colour yet again which contrasts strongly with the background alike the rest of the orange that is concurrent for our brand identity.

Underneath the heading of the page are the names of the three flagship shows within our channel, with these being in the same orange, red and yellow colours that were used on the home page – thus creating more consistency and also with the use of bright, vibrant colours – we create an exciting ‘buzz’ towards our programming. The respective advertisements are then placed underneath each heading, allowing the viewer to be able to see all of the relevant trailers for our shows.