How did you attract/address your audience?
- In general, I think that I have stuck to typical stereotypes of a pop magazine. First of all, I think my model has been represented in a normal, warming way, which is good to have in a pop magazine as my audience can relate to my model. The general view of my magazine looks stereotypically ‘young’, bold, colourful and bubbly. I have used different fonts and colours which reasonably feminine looking, this should attract a young teenage audience, whom are my intended audience.
- Setting– As I was making my magazine, I didn’t feel it was appropriate to have a background/setting as generally speaking most pop magazines have a main image with no background. I focused more on the equipment and quality of my camera. So I decided to just shoot my photos with plain white background, I used this cause if I used a bright colour with a dark background, it wouldn’t bring out the brightness of the image I need.
- Lighting- I felt this was important for my magazine as I was doing the summer edition so I decided to use bright lighting; this reflected well off the white background which brought out the face of my model. I intended to do this as my model is the focus point of my magazine and this is the first thing you see as an audience, so my intended audience could engage straight away with my magazine. If I used dark lighting it would look out of place as my magazine is summer, so stereotypically speaking you associate the words bright and happy.
- Costume– I felt using a mainstream high store dress wouldn’t be suitable for my magazine, so my model was just wearing a flowery dress from H&M. I felt this was key as my audience may want to follow the dress sense of my model. The whole point of my outfit was to scream ‘Mainstream’ as my intended target audience is in this category. The use of the colour also matches my style of summer.
- Facial Expression/Body Language– The model of my front cover has a relaxed facial expression, which is not too serious as I wanted to show the warmth personality of my model, to attract my audience. The body language is simple and just a steady stance. With using a simple facial expression it won’t give my audience any negative connotations. For example, if I used a smirk, this could be taken in a sexual way and I didn’t want to give that vibe of my magazine. I wanted my audience to look at my magazine and know instantly it’s a pop magazine.
- Props– I didn’t use many props for the photo shoot as I wanted to purely focus on my model, because if I used a lot of props it would take away some of focus of my model. However in my other pages I used a clapper board to create a sense of popularity and create a movie feel to intensify the popularity to the audience to make them feel she is become a world star, but I felt on the front cover it was not needed.
- Hair/ Make up– I decided to have my artist wear light facial make up, as it would be a contrast and bring her features out. With the bright lighting it brought out the face of my model and worked well. I was very pleased how much the lightening reflected well with the make-up of my model.
- My camerawork was simple and straight on but I used different angles further in my magazine so it didn’t look repetitive. I used a medium close up on my double page spread as I wanted to make the audience feel close and feel the personality of my model, whereas the front cover image I wanted to show the look/style of my model as this is what teenage girls will analysis instantly is the looks and fashion.
How does your media product represent particular social groups?
- I think my magazine represents similar social groups to magazines like ‘We Love Pop’ and ‘Top of the Pops’. I believe this as my conventions used on my magazine such as cover lines, masthead etc. resemble those found in the current pop magazines out today. Using resembling ones is what attracts my young female audience. I thoroughly thought about how women should be portrayed in my magazine, as other magazines portray women as sexy and sophisticated. This is the opposite of what I wanted to do as I wanted to show personality through my main image.
- The photograph of my model is portrayed in a similar camera shot to the other magazines; I went for a kind of serious facial expression as I think that although it is a summer magazine and is supposed to be bright, happy and colourful, I want the audience to also know that the artist is very serious about her music and her fans. I feel like my image could have been a bit more zoomed in but the fact I used a high end camera it brought out everything on my model. Using very few props simply focuses on my model which is what I intended to do. The lightening I used blended well with my model as you can see on the Rihanna image there is light glimmering off her face, the bright, focused lightening I used glimmered off my artists face really well. This attracts the audience instantly as you look straight at the model and are interested.
- I felt like a dress is appropriate as its not showing too much flesh, this is vital in a pop magazine as the people on the front cover are role models to the reading audience. As you can see across the three images above is differences, which is good as it will attract a range of people, for example the clothing of each artist is different and suits a range of peoples dress sense.