I have presented evaluation 3 on a Prezi. You will find the Prezi Presentation below:
In what ways does your media product use, develop or challenge forms and conventions of real media products?
The logo for both the website and double page spread stick with the convention where the logo is positioned at the top. We have included the logo at the top of the page, where it is easily noticed and then portrays the importance of a title. The colour of the logo contrasts against the dark black background as the logo is a bright firey orange which is also suitable for the title ‘IGNITE’. For the website we have focused on itv.com. The logos are both positioned at the top, in bright colours that stand out and is clear for the audience to see. With the newspaper advertisement we have positioned the logo in the middle of the page, however, we have stuck to the house style, of using the same colours and logo as the two other products. This makes the logo more recognisable to the audiences and professionalises the channel itself, into being organised and branded. The logo also conjoins with the subtitle ‘Setting your passion for entertainment alight’, this, again, is used on all three products, using the same font style, size and colour. It is also positioned directly under the main logo.
All 3 products follow the same house style as all the colours, font styles and sizes are fairly similar throughout. The products include a dark background with white text to stand out, however, the main colour that is visible is orange. This is because the logo ‘IGNITE’ is fierce and powerful, therefore, we felt as though fire colours such as red, yellow and orange would fit suitably. We also included a flame boarder around the edges of all three tasks to make the three tasks more bold and eye catching.
After creating the draft copy of the newspaper advertisement, the first step I took to finalise the product was changing the layout. The reason for this was because in the draft copy, the IGNITE logo is at the top of the page and is quite small compared to the rest of the elements on the page; I moved the logo to the center of the page and made it a larger font – this allows it to stand out further on the page, making it more appealing.
I then changed the font of the slogan. The reason for this was because in the draft copy, the slogan’s font looks blurry and doesn’t stand out as well on the black background. The font I chose for the final product is much clearer and uses sharper, more appealing colours that stand out on the black background. I also included the launch date underneath the slogan which is the sole purpose of the advertisement. Furthermore, I also included icons for Facebook and Twitter which make the spread look more professional and gives the TV channel a wider social span.
Finally, I changed the images to our original images that we had planned to use on the advert – these images were taken from the trailer, making it more professional and consistent. I also changed the font of the picture captions and added a black background to them to allow the audience to see them clearly over the bright pictures. Furthermore, I edited the border to remove the blurry elements and make the overall product more professional.
As our group were heading towards a deadline, we decided that we would try and complete all of the filming for the final television programme on our website, with this being Oakley Vale. We decided that this should be the shortest of the advertisements, as this would allow us to place an emphasis on the importance of this show still, but by packing a storyline into a shorter amount of time. The ultimate purpose of this is to subsequently entice the audience by giving them a number of conclusions to come to when watching the advert, by showing them a range of different information in a short period of time – hence creating suspense to be replete within the trailer. We wish to adhere to Barthes’ hermeneutic code, as we build the tension up throughout the entirety of the advert, though we leave the audience guessing what will happen next, as this will entice them towards the show.
Here is a selection of shots that we got from the filming: