Menu Bars

Our group decided that it was necessary to research into menu bars on a TV website, we did this as we felt we would benefit looking at 3 existing menu bars. Today, we have looked at BBC, ITV and Channel 5 – continuing the research of channels we have already looked at.

I created a rawshorts to show what I found, and I exported this to YouTube. You can watch this here.

Analysing Results – Listings Magazine Survey

The survey I created on Survey Monkey was answered by 16 people. This helps me to get an understanding of what people are looking for in a listings magazine, and from the results will determine how we plan to complete the TV listings magazine.

I have put my results on my slides.com, a presentation software useful to show my results.

You can find it here: http://slides.com/chloelogan/results or click the image below to be directed.

slides preview

5 Successful Tips for Web Pages

I have decided to complete some extra research for the group, which will hopefully benefit us when we are in the process of creating the website for the new TV channel.

There are 5 main elements that a successful web page should include, these are:

Clear Navigation
The navigation is one of the most significant areas of the website, and informs the user of different elements that your website offers. The navigation needs to be easily visible at all times, and clear headings signifying what the links lead to. The navigation will be the main focus point of an audience who are not interested by the main storyline and are eager to find out information possibly about another programme, or about another service that the website offers.

Prominent Contact Information
Despite the website being interactive and online, some members of the audience will require speaking to a member of the team over the phone or through email. The contact details should be visible to the public, and are typically positioned at the bottom of each page, or with a page dedicated to the contact details named “contact us” or something similar.

Visually appealing home page
The home page is the make or break of the website, as this is the first main attraction and upon seeing the home page, the audience will have a clear view on the website. It is important to create a lasting first impression, ensuring that the audience visit back time after time. It is important to only include relevant information on the home page, as otherwise the homepage can easily become cluttered. It is important that you use easy to read fonts, and simple layout so that the reader is not confused and put off attempting to progress through the website.

FAQ’S
As the website will be conveying different programmes that the TV channel offer, as well as a range of other services provided by the company, there are bound to be some questions from the audience that they are eager to know the answer to. It is important to create a FAQ page, helping customers easily find additional answers and gain knowledge about your services.

Instructive
Ensure that it is clear to the audience what you would like them to achieve through your site. For example a website selling a product would aim to include special pricing, promotions or offers and ensure that it is easy for customers to buy. Another intention could be to educate visitors about the business, making sure information about the company is displayed in an easy to read manor.

I will ensure that when we come to create the website, we will take all of these successful ideas into consideration. The website must include a navigation which benefits the audience, is understandable and links to all pages which are important. I need to ensure that we cater for a mass audiences needs, and allow the website accessible to any member of the public, ensuring we provide a great experience.

LIIAR – Soap Opera’s

I created a powtoon to inform what LIIAR stands for, and I have included some examples. I exported my powtoon to youtube so that I was able to effectively share this onto my blog, and this makes it easily visible.


The figures from the Audience part of my powtoon are found here: http://www.tv-ratings.free-satellite-tv.co.uk/tv-ratings/uk-tv-ratings-040514.htm

 

Secondary Research – TV websites.

As we have chosen to create a TV channel similar to ITV, so a channel specialising in soaps, I have looked into three different websites of channels that offer programmes similar to the one we would like to create. I created my presentation on the website emaze, and chose to look into ITV, BBC and Channel 5. I am aware of these websites as I have visited all three previously, so to begin with I had slight knowledge. I intend to follow the similar structure of these websites, as they are not cramped, they are organised correctly and they offer a range of online resources which I believe is a good idea to include as it will engage a larger audience.

You can find it here:

http://app.emaze.com/474148/secondary-research#slidenum=1

or press the image below to be directed.

secondary research preview

As well as this, I have gone into further depth in a slideshare which you can view below:

History of Soap Operas

Soap Opera is a phrase developed in the 1930’s in the USA, to describe a radio series that was sponsored by a largely known soap powder, leading to the use of “soap” with the “opera” part coming from the problems and dramatic/melodramatic situations. In the UK, Soap Opera’s began on the radio on the BBC and in 1951, the BBC provided the public with the soap opera “The Archers” which is the worlds longest running soap opera for radio. The longest running TV soap opera is Coronation Street, first aired on TV in December 1960. Soap opera’s became extremely popular in the 1980’s, and this led to the  beginning of the BBC’s Eastenders, which began on 19th February 1985. Australia also had successful soaps including Home and Away and Neighbours, which caused the British producers to reconsider the target audience and characters/storylines used. The Australian soaps were typically attracting teenagers, which led to Hollyoaks beginning on 23rd October 1995, which today is considered the largest teenage soap opera.