Evaluation 2 – How effective is the combination of your main product and ancillary product?


Here is a link to a Prezi of me answering evaluation question 2. This question is to show the relationship between our main and ancillary products to show the similarities between each of them and they how they work effectively together. I used Prezi to answer this question because it is an interesting way to present the ideas in a free flowing presentation and allows me to easily insert images to show examples of the similarities that I highlight.


Final copy of the Newspaper Advertisement

Poster.fw This is the Newspaper Advertisement for the launch of a new television channel called Indigo TV the advertisement will be located in different newspapers before and during the time the channel is released. This is to try and entice the audience to watch the channel by appealing to the target audience through the use of colour on the advertisement and words like ‘fresh’ which will hopefully appeal to our younger audience.

Equipment Camera and Tripod


This is the camera we will be using to take pictures for our products it is the Canon Legria HFR37, we are using a HD camera because it ensures for the best quality to make our products look as professional as possible.


We will also use a tripod to ensure that the camera that the camera is steady and straight when taking the picture additionally adding to professionalism of our products, it will also remove any blurriness that may come from slight hand movements that would normally occur when holding the camera.

Our Logo

Indigo logo final

This is our final choice logo.

We chose to make our logo with an indigo font design as this was to match the name of the channel this is auto-logical and makes the audience associate the colour with our channel.

The font we have chosen for the logo is called ‘Fontaro’ this is a modern looking font and has sharp and cursive edges, this shows that we are modern and cutting edge channel but at the same time we are well rounded and account for most genres of entertainment. The font is serif this is quite an informal font and shows that we are targeting an informal younger audience as opposed to and elderly or middle aged audience it also reflects the kind of content we are intending to show.

We have incorporated eyes into our product this is to show that peoples are eyes are on us and we are the channel to watch. The different colours of eyes also show that we are not just a stereotypical channel that sticks to one gender.