Brand Identity

The first link within the ancillary products and the main product is having the same models on all of them. This allows us to create a link with all three products and will allow the audience to recognise our product more. We wanted to make our main product as realistic as we can and we convey this by making it relatable to our target audience by having it in a school cafeteria.  Both the ancillary products link together as all the models appears to be on the front cover.



Another thing that we really thought about was the colour scheme; we wanted to represent the school in some type of way so we decided to have the students wear the school uniform in the main product which represents the school colours, in both the ancillary product we had the background colours being the same colour as the school colours and the main school colour is dark and light blue.


The last link within the ancillary products would be the logo that we created; we wanted the logo to be something playful and colourful because of our target audience as we want them to recognise the logo everywhere they go. Our logo is ‘Shetland way’ written in black and we wanted to link it to the school theme so we had the ‘t’ in ‘Shetland’ being a blue tie so that it linked to the school colours and also the school uniform has a tie.
Altogether the brand identity in the main products and the ancillary tasks link together well.

Shetland Way


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