Filming for Oakley Vale

As our group were heading towards a deadline, we decided that we would try and complete all of the filming for the final television programme on our website, with this being Oakley Vale. We decided that this should be the shortest of the advertisements, as this would allow us to place an emphasis on the importance of this show still, but by packing a storyline into a shorter amount of time. The ultimate purpose of this is to subsequently entice the audience by giving them a number of conclusions to come to when watching the advert, by showing them a range of different information in a short period of time – hence creating suspense to be replete within the trailer. We wish to adhere to Barthes’ hermeneutic code, as we build the tension up throughout the entirety of the advert, though we leave the audience guessing what will happen next, as this will entice them towards the show.

Here is a selection of shots that we got from the filming:

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Completing Draft of Website

Above is a SlideShare that contains images of all of my draft pages for the website. The website has three different pages, though when news stories are clicked, it takes the audience to a brand new page. A fire border is used on the website and this is because it not only relates semantically to the name of the brand that we have created, but also due to the fact that it is consistent with our other products – and therefore creates a cohesive marketing campaign. We have only filmed 2 of the 3 flagship shows so far for our entire brand identity, meaning that I was unable to use images for the soap opera – as we have not yet filmed them – though this is not a fundamental issue because I will have the required images for the final product. In order to improve upon the draft, we will use audience feedback, which we aim to receive by posting the product online, along with emailing people that will be within our target audience, so that we can see how they react to the product that we have created.

Completing the filming for #CorbyLife

After the first stage of filming, we were sure that we did not have a multitude of shots left to film – meaning that we could complete the filming for the reality television show. However, after looking at the footage that we did gain, we decided that we would have to make adjustments to our original plan and also re-shoot a selection of our shots that were not of a high quality. Originally, we had intended to end the advertisement of #CorbyLife with the predominant female character having a physical confrontation with the main male character within the show – though we decided to alter this when it came to finally filming our trailer. Instead of the female character arguing with the main character of the show, of which I acted myself, we chose a fellow male character to have a physical confrontation – as we believed that we could display Todorov’s narrative theory of disequilibrium by connoting the male characters to have a sheer misbalance between them.

Here are a selection of the final shots that we were able to film for our reality television show:

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Update 4

Due to various disagreements and circumstances that were not under our control, I and Adrianna had to change the actress of our trailer; the person who will be now playing is our Media studies classmate, Clara Rodriguez. We have recently started shooting with Clara and the boys and there are only a few shots left to be filmed indoors.

Running out of time, I borrowed the equipment for the half term and I met with Clara and George to shoot their scenes outdoors. Hopefully, Adrianna and I will not meet any sort of struggles anymore, and we’ll be able to finish this project on time.

Here are some pictures taken during the filming:

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Final Ancillary Product Process

After creating the draft copy of the double page spread, the first step I took to finalise the product was changing the font of the slogan. The reason for this was because in the draft copy, the slogan’s font looks blurry and doesn’t stand out as well on the black background. The font I chose for the final product is much clearer and uses sharper, more appealing colours that stand out on the black background.

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I then edited the article to make it relevant to the changes we made based on the website – this included the launch date, the programmes we decided to include in the trailer and the channel it would launch on. The reason for this was to ensure all the products were consistent throughout. Also I ensured that the article was professional and used conventions of real magazine articles for TV channels. We also changed all of the programme names to bold to ensure they stood out to the audience.

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I changed the dummy pictures to the pictures we took specifically for the double page spread. These images show the programmes the channel is showing. The pictures are different on each product but focus around the same channel to differentiate but at the same time stay consistent. I also changed the border colours using the ‘sample fill colour’ tool to make certain that the colours were consistent on the page.

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I then added picture captions which are a convention of any double page spread. I made sure that the colour and the font stayed consistent to the rest of the page as well as the other products. I also included icons for Facebook and Twitter which make the spread look more professional and gives the TV channel a wider social span.

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7Finally, I edited the border to remove the pixelated areas of the image making the page look more professional overall. I also changed the colour of the border to make it darker, making it more visually appealing on the page and allowing the rest of the content to stand out further. I also changed the page numbers to white for them to stand out over the border.

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Final Ancillary Product Process

After creating the draft copy of the double page spread, the first step I took to finalise the product was changing the font of the slogan. The reason for this was because in the draft copy, the slogan’s font looks blurry and doesn’t stand out as well on the black background. The font I chose for the final product is much clearer and uses sharper, more appealing colours that stand out on the black background.

1

I then edited the article to make it relevant to the changes we made based on the website – this included the launch date, the programmes we decided to include in the trailer and the channel it would launch on. The reason for this was to ensure all the products were consistent throughout. Also I ensured that the article was professional and used conventions of real magazine articles for TV channels. We also changed all of the programme names to bold to ensure they stood out to the audience.

2 3

I changed the dummy pictures to the pictures we took specifically for the double page spread. These images show the programmes the channel is showing. The pictures are different on each product but focus around the same channel to differentiate but at the same time stay consistent. I also changed the border colours using the ‘sample fill colour’ tool to make certain that the colours were consistent on the page.

4

I then added picture captions which are a convention of any double page spread. I made sure that the colour and the font stayed consistent to the rest of the page as well as the other products. I also included icons for Facebook and Twitter which make the spread look more professional and gives the TV channel a wider social span.

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Finally, I edited the border to remove the pixelated areas of the image making the page look more professional overall. I also changed the colour of the border to make it darker, making it more visually appealing on the page and allowing the rest of the content to stand out further. I also changed the page numbers to white for them to stand out over the border.

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