Focus Group

Below is a slideshare I created that evidences the focus group our group conducted. We chose to get the thoughts and opinions of people who would fit the age range of our target audience to see what they would like to see from our products and what would successfully attract an audience of people their age. After conducting this focus group we now have a better idea of how to attract our target audience and what connotations to stick to when creating our products that will best represent the alternative content we are aiming to make.


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