After our initial research we have gained insight into our main product and our ancillary products and this has allowed us to gain valuable information into how we are going to create our brand identity. We are taking inspiration from ITV, with ITV Encore specifically acting as focal point for us because it is a very recent marketing campaign so we can take lots of inspiration from this and therefore it has been very useful for us as a group.
We have learnt:
- the conventions for all of the products that we are going to make
- the importance of consistency within a brand
- emphasising the genre of our programming
- highlighting a range of programming within our institution
- LLIAR, which means we have a clear intention about audience
- How the conventions appeal to the audience
- How we wish to stick to the conventional aspects rather than subverting
- All about ITV, as they are the main influential figure for our products and brand
- How an effective marketing campaign works for an institution
- How to improve from other students’ work
ITV uses the same style throughout their different products including their different channels. For example, each of the ITV channels uses the same font but only changes the colour; this clearly identifies to the audience that they are all linked. This is what our group plans on doing throughout our different products, the main link between products is the logo, another link between products is a running theme e.g. colours, pictures etc. throughout our different products we will be using the same logo and colour schemes to clearly identify that the products belong to the same company.
Mariana and I have made a focus group to be able to find out what our audience would like to see in our production.
We have also transcripted the focus group conversation.
Here is the link to an emaze I made all about TV Branding and how audiences are attracted through the consistency of a brand identity:
From our research, we were able to apply a number of different theorists to the way that TV channels are branded, with everything chose within a brand to convey the audiences and the pleasures that audiences can have whilst watching shows within the brand. Aristotle’s theory applies within a brand because of the fact that all channels like BBC, ITV and Channel 4 will be the flagship channel that can broadcast shows to a number of audiences, but then they have a channel that is specifically in place for younger people. The theory indicates that ‘special emotional responses are linked to different genres’, therefore highlighting that different audiences will interpret different genres in order to respond in a specific way, with the genres purposely eliciting a response that will appeal to an audience – as institutions have a clear idea of what specific audiences enjoy so that they can offer them viewing pleasure when watching TV shows.
This indicates Aristotle’s theory due to BBC 3, ITV 2 and E4 shown to be aimed purposely towards a younger audience, hence meaning that the institutions are using different channels to show genres that are concurrently popular for a younger demographic audience – meaning that different emotional responses link from different genres – though these brands do this primarily by having more than one channel in their institution. We will use Aristotle’s theory although only within our brand of one channel because we can elicit different audience responses through the depiction of several genres primarily on our TV website, meaning that we can represent our brand positively, though in a slightly different way to the larger brands.
Adrianna and I have made a focus group in order to find out what our audience would like to see in our production.
Here is the transcript for the video and another verbal interview.
Jim’s answers pending.
Here is the textual analysis of a newspaper advertisement created by a student doing the same brief as our group.