The ideas we have come up with for our initial thoughts is to base our TV channel around the entertainment genre. The entertainment genre targets a mass audience and it’s wide range of programmes will give us a lot of creative leeway when it comes to selling our TV channel through our productions. All of us in the group our familiar with the entertainment genre and the kind of programmes that fit that genre on television therefore we feel we have a good understanding of the genre and is the best possible option for us to base our TV channel on. This means we have a better idea of what audience to target with our productions and the type of representation theories we want to include to make our channel and products a success. Due to us all watching a wide range of television we feel we’ll enjoy this process and be able to engage with the audience we are targeting.