Question 5: How did you attract/address your target audience?

Final magazinefinal contents 1final double page spread



Front cover

As my target audience are part of a mainstream audience they are attracted to the stereotypical elements which I have included. This includes fashion, the latest trends, the newest celeb gossip, competitions and prizes. I have sown this on the front cover by having a white box background with bold black writing that stands out so it will attract the reader’s attention I have also used thumbnail images of some of the fashion that will feature inside.

The masthead listen is effective as it is almost a command or instruction. It draws in the reader in a direct manor and also relates back to the music element. The direct speech towards the target audience draws them in to feel the magazine is almost speaking to them which engage them to have a look which attracts them to all the other pulling techniques to encourage them to read it. They would then see the big highlighted banner promoting jess havens, which engages them to read about the newest hottest artist around. The quote ‘everything I do I do to be the best’ also draws them in to read and find out what it is she does, and how she became famous. This element only gives them a very brief snippet of who jess is but also gives them enough to draw them in and make them want to read more about her. It also features thumbnails of other celebrities, the majority I have made up myself but one I used a small image of Justin Bieber. The celebrities I made up myself are girls which show the girl dominance and relates to my target audience however by features Justin Bieber this would draw the audience in more! He is currently the most famous teenage artist in the world and has also been voted sexiest male at this year’s TCA’s which means he is a very popular artist to feature.

The colour scheme I have used it bright, eye popping colours. I have used a bright blue, water look background, with white and pink which contrasts but makes each other stand out so well. For the head mast I have used a bright yellow which again contrasts with the blue making it so eye catching and effective. These colours attract my target audience as they are really effective and eye catching but at the same time would appeal more to a female audience than a male, because of the dominance of feminine colours.

contents page

my contents page contains a big central image of jess as she is the main story in this magazine. The front cover image is of her laughing but this one is a more serious image as she has her game face on showing how serious she is about her music and intrigues people to turn to her double page spread to read more about her. It also has a smaller thumbnail image of her in a different outfit and looking more professional. This again will draw the audience in to want to read her article. The heading on my contents page are also a big part of drawing in my target audience. The first one is ‘gossip’ this instantly attract the audience as they would want to know the latest gossip and scoops on the celebrities features, also ‘we ❤ boys’, every teenage girl will start getting into boys and want to know more about them and what they like and so in so this heading draws them in to find that out and make them want to read it, the heading also has a symbol heart instead of the word love which is quite slang and would be the way a teenage would type a heart so it makes them feel like the magazine relates to them. Then there is regular, which features elements that are in every issue for regular readers just so they are aware of what page to look on.

The colour scheme of the contents page is very similar to the front page as I wanted it to stick to a theme. The back ground is mostly white, I did this so the black, yellow and pink would stand out well in front of it and also because jess is wearing very colourful clothing and did not want it to clash with a background colour, the contents page features enough content for it to look full without being cluttered so a background colour didn’t seem entirely essential. This colour scheme attracts the audience in as females tend to like colours such as pink, yellow and white. The font used on this page is the same as the mast head, I used this because it’s a fun effective font and would be appealing to my target audience. I have used an image of the front cover with various arrows coming off it pointing to the page numbers so you could find something you wanted to read that was featured on the front page easily.

double page spread

straight away in bold big font there is a pull quote of jess saying she has never had a boyfriend this would be something the audience would look at first and then want to read to find out why she hasn’t. she is famous, has earned a lot of money and is a very beautiful influential girl so why hasn’t she had a boyfriend? These questions will go through the readers head and only the article can answer them. The images of jess are her wearing a different outfit to the ones previously used. This is to show the 2 sides of her. In the images featured on the front cover and contents page she is wearing bright fun and quirky clothing and is having fun in her photo shoot, where is this one she is wearing a leather jacket and has had all of her hair and make up done this shows the serious and professional side to her. The bottom right image is a cheeky looking image which shows that she has secrets which would attract the audience in to read what they are. This appeals to my audience as stereotypically they like gossip and reading about influential artists.


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