Audience Profiling

Audience Profiling

My opening sequence will be aimed at both genders that are interested in horror films that vary from the ages of 15 and over because it doesn’t seem appropriate for children below the age of 15. I had to study audience types in order to have an idea of what would be my target audience.

Psychographics:  The horror genre is aimed at psychographics that are known under the category “explorer”. This is because the group seeks the emotions that a horror film will give them. For example, a horror film deliberately intends to scare or unsettle the audience via their scenes. Another category in psychographics is the “struggler”. This is because they seek a sensational impact in order to be satisfied. In addition, my aim is to make my horror opening sequence as captivating as possible in order to engage the audience. However, in order to achieve this I will have to use certain conventions that will engage viewers that are keen to feel adrenaline or the thrill during the scene. It is from my best interest to make the scenes as realistic as possible and I aim to do this in an effective way as if it is done poorly, it can lose appeal to the audience. “Explorers” seek thrill, therefore I should aim to create some suspense in the scene as effectively as possible in order to make the sequence look as professional as possible.

Demographics: I have conducted a research in an attempt to find out what ages are most keen on horror films and I have discovered that mostly teenagers and adults are interested in the genre. Both genders are heavily interested, especially the female sex as they seek excitement and scariness in the film in order to be engaged. Based on some research, males from the ages of 16 – 35 are the most likely set of individuals that would want to watch the film.

Primary Audience: The target audience of this opening sequence will most likely be males from 16 and above. This is because they are primarily involved and related to the horror genre as it usually provides thrill for them. Although females can also enjoy watching films, it is known that they are more likely to be frightened by the disturbance caused in the film. However, my opening sequence is aimed at the mass market which means that both genders can watch it if they are particularly interested in the zombie sub-genre.


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