Double Spread (Part 2)

Double Spread (Part 2)

This is the second part of my double spread page.


Question 7: Looking back at your preliminary task, what do you feel you have learnt in the progression from it to full product?


preliminary-task2Front Cover
These are the two mastheads I have used in my work; in terms of layout they are very different. By looking at the first image (my preliminary work) you can see that the words are balanced on top of each other, I wouldn’t say this looks particularly professional or effective, comparing it to my second masthead (my main task) you can see a vast improvement. The improvement comes from the layout and the positioning on the page amongst other aspects. As you can see, the masthead dominates a quarter of the page, creating a balanced sense in which the focus is not only on one side of the front cover.  The font is also an improvement as I found my font for ‘JUICE’ on a font creating website and the font for my preliminary was found on a Microsoft Office programme. The font on the first masthead is small and soft, making it less effective than the ‘JUICE’ font which is bold, coloured and quirky as well as being in capital letters; this looks far more effective and stands out on the page. To further this, I have positioned the masthead on my main task diagonally as this creates a more exciting look for the page as well as making it more ‘random’ yet professional. I have also included a sub-line on my masthead to soften it and make it more exciting, ‘gossip you NEED to know’ would make the audience feel like it is mandatory for them to read the magazine and they’d be missing out if they didn’t.

Front Cover Image

preliminary-task2Front Cover
The variation between the two cover images is quite a contrast; this is due mainly to the way in which the photographs have been taken. When looking at the preliminary task, you may notice that the lighting is off and it looks like an unpredicted, natural photo whereas on my main task, the image was shot in front of a black backdrop, using specific lighting and there is a pose. Another aspect to consider is the positioning as in the preliminary task, the photo is natural and spontaneous making it look unprofessional, in contrast the main task features the model filling most of the page and airbrushed, also there is no background behind her as by using the black backdrop, it was easy to remove, making it look more professional. By having the model filling most of the page on my main task, it creates a closer relationship with the audience as well as the fact that she is directly looking into the camera; the model is slightly off centre which creates a more interesting image and allows a better use of the space.

Layout of the contents page

preliminary-task-contents Contents Page
Looking at the layouts between the two tasks, you can see that they are quite similar in the sense that I have used a different colour for the numbers and made the numbers for the more important features bigger. They both feature various images that correlate with the topic of the magazine. The images on my main task are much more effective as they connect closely with the audience and look more professional than the standard images used in my preliminary task. The layout for my preliminary task was quite structured but after fully researching the layouts of contents pages for pop genre magazines, I was able to develop the structure further and make it look more professional and effective for my main task. By using the separate headings for each section, it makes the contents tool easier to operate and more attractive to look at as well as organising the page in general. I decided to have focus on the front cover on my contents page by adding a picture of it in the top corner; this made it easier to show the reader where the initial features that attracted them in the first place are. In contrast to my preliminary task, this does create more focus.

Font used on the front cover

preliminary-task2 Front Cover
In terms of the font used on the front cover, I have learnt a lot since the preliminary task. You can see the different with the style of font immediately, the font on my preliminary task is dominated by standard serif fonts with little use of sans serif fonts. On my main task I used a range of sans serif fonts which made the page look more exciting and varied; I used a serif font for the word ‘EXPOSED!’ as I believe it made it stand out more in contrast to the page dominated with sans serif fonts. Another aspect of font that I have changed is the capitals, I used a lot of capitals on my main task as this made important articles and words stand out to the audience as opposed to my preliminary which used very little capitals. The colours of the fonts on my preliminary are all white or black whereas on my main task they vary between yellow, pink, black, white, red and even a tartan font; this makes the page more attractive to the reader as there is more variation in colour as well as the colour scheme appealing to my target audience; the colours of the fonts on my preliminary look much less effective and don’t stand out as much.

Text on the contents page

preliminary-task2 Contents Page
By comparing the text in the masthead of the contents pages, you will see that the contents for my preliminary task is plain and standard, only saying ‘contents’ whereas on my main task the title is ‘inside this mag..’ the colloquial language relates to the target audience of young teenagers as the writing isn’t intellectual and it is extremely informal which makes the magazine seem more friendly and creates a conversational feel. The actual contents of the page is also presented very differently, since the preliminary task, I learnt that I needed to present the features of the magazine in a better fashion, with this in mind it was a necessary to present the page numbers in a better way, I made them in a different font and a larger so that they were easier to see and read as well as dominating the page; the font of the numbers are quirky which makes the page look more attractive. I also wanted the main aspect of the contents page to stand out more which was the main feature, I showed this by adding a picture of the front cover and annotating it with the page numbers whereas on my preliminary it’s difficult to see.

Question 6: What have you learnt about technologies from the process of constructing this product?

Whilst taking my photos, I used very little equipment. The equipment I did use included:

  • Canon EOS M – whilst playing around with the camera, I learnt how to use the zoom and focus effectively, allowing me to take more professional pictures.
  • Camera tripod – I used this to steady my hand when taking pictures, it was very useful by helping me take images at awkward angles as well as straight forward shots. It stopped the images from being blurry due to too much movement.
  • Laptop/computer – I used these to operate the programmes below.

I have used Microsoft Office Publisher to for the most part of my project; this included having to learn how to use tools on the programme.

Prezi is an online zooming presentation creator that I used to exhibit some of my research and evaluation.

Slideshare allows you to upload PowerPoint presentations to the internet which again, I used to exhibit some of my research and evaluation.